Sotheby's Luxury Report 2024


The  2024 Luxury Outlook Report Uncovers New Hot Spots for Global Investment, International Destinations With Enticing Tax Incentives, and How Cities and Suburbs Continue to Fare Post-Pandemic.

 Following several years of residential real estate frenzy, the report reveals that buyers have begun to acclimate to a new normal of higher interest rates, with high-end home seekers expanding their reaches to more parts of the world with Australia, Mexico, Saudi Arabia, and Turkey poised for growth. The report explores the trends shaping real estate investment decisions in the year ahead, from the intergenerational transfer of wealth, to pinpointing parts of the world where tax incentives are increasingly enticing.

Bradley Nelson, chief marketing officer, Sotheby’s International Realty notes. “Despite higher interest rates, demand remains strong in many corners of the market, as people move both because they’re going through major life events—such as new children or new jobs—or simply because they want to upgrade their home and, with it, their lifestyle.”

After the past few years’ frenzied market, we’re hitting more of a buyer-seller equilibrium, with inventory levels moving up ever so slightly, buyers getting used to a new normal of interest rates, prices generally holding steady, and high-end home seekers expanding their reaches to more parts of the globe.

There are lots of changes happening, and we explore them in depth–everything from the newest tech tools currently disrupting the real estate market, from artificial intelligence to smart-home technology, to pinpointing the parts of the world where tax incentives are increasingly enticing wealthy citizens.

We look at emerging markets such as Saudi Arabia and Mexico City, as well as the tried-and-true high-net-worth enclaves such as New York and Miami. We explore the strength of these markets, the effects of fluctuating currencies there, and much more.

We also look at the growing importance of sustainability and climate resilience to home builders and buyers, how hybrid work has shifted the world’s real estate needs, and how provenance can help homes sell.

This is a difficult time when it comes to geopolitical challenges, with several conflicts raging around the world at once. That makes it difficult to predict what the future will bring, and whether an intensification of conflict could affect financial markets.

For now, there continues to be economic uncertainty into 2024, despite some sporadic positive news. In the U.S., for one, economic growth accelerated in the fourth quarter of 2023, according to the Commerce Department.

While many experts are torn about the effects the conflicts are likely to have from a financial perspective, many market watchers predict an overall positive 2024 for the real estate market. As Sotheby’s International Realty CEO Philip A.White Jr. points out in an interview on page 6, Freddie Mac is forecasting prices rising by 0.8% between August 2023 and August 2024, followed by another 0.9% gain in the following 12 months, pointing to “tremendous” demand for houses relative to supply, continuing “to keep upward pressure on prices.”

For now, at least, most of the worries about the real estate market stalling due to rising interest rates haven’t come to fruition, with demand strong, as people move both because they’re going through major life events–such as new children and new jobs–or simply because they want to upgrade their homes and, with it, their lifestyle.

Speaking of the lifestyle factor, as always, we explore the high-end purchases people are making outside the real estate realm, including art, collectibles, and more. We know that luxury buyers and sellers want to spend wisely, and staying well-informed is just the way to do it.

Want an indepth look at the Luxury Market on the Sunshine Coast?  We are here to provide you with market insights you need to make informed real estate decisions in the year ahead, whether buying, selling, or investing in 2024.

Rachel Manley & Janai York
Manley, York & Associates. 

The Sotheby’s International Realty 2024 Luxury Outlook report was compiled by surveying Sotheby’s International Realty agents around the world who transact in the US$10M+ price category.